Boutique Medical Distribution Website

The Challenge

The client, a new distributor in the medical aesthetics market, needed a website to establish credibility with European manufacturers and Asian clinics. The primary constraint was a complete lack of visual assets: no product photos, no partner logos, and no case studies. A standard template would have looked empty and unprofessional.

The Solution

To solve the "no content" problem, I designed a text-forward, editorial layout that turns written capabilities into visual features.

• Typography as Content: Large, asymmetric serif headlines fill the screen and direct attention, removing the need for filler imagery.
• Abstract Visuals: Instead of generic medical stock photos, I created a system ofsubtle gradient shapes and lines to suggest precision and connection.
• Strategic Structure: The layout focuses on capabilities (logistics, compliance, reach) rather than a portfolio, allowing the business to look established from day one.

Technical Implementation

The site is a custom build using SvelteKit and Sanity CMS, giving the client full control over their messaging without breaking the design.

• Modular Editing: The client can easily reorder and update sections like "Expertise" and "Infrastructure" as their business capabilities grow.
• Dynamic Styling: The CMS allows for specific word highlighting (like outline effects or color accents) within headlines, giving the client control over emphasis.
• Performance: The site achieves a 100/100 performance score, ensuring a fast and professional experience for global partners.